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Youngstown/Mahoning Valley United Way annual meeting
Guest Speaker will be Mark R. LaNeve, GM North America Vice President
The Annual Meeting of The Community Corporation, parent organization of the Youngstown/Mahoning Valley United Way, will be held on Thursday, May 8th at 6:30 p.m. at Mr. Anthony's, 7440 South Avenue in Boardman. The event will include election of officers, announcement of the 2007 campaign results and recognition of donors and volunteers. Mark R. LaNeve, GM North America Vice President, Vehicle Sales, Service and Marketing will be the guest speaker.
Doors open for a cocktail reception at 5:30 p.m. Dinner will be served at 6:30 p.m. with the program immediately following. Reservations are required and may be obtained by contacting the United Way office at 330-746-8494, or by visiting the website at www.ymvunitedway.org.
Mark R. LaNeve was appointed General Motors North America vice president of vehicle sales, service and marketing on March 1, 2005. He had served as GM North America vice president of marketing and advertising since Sept. 1, 2004.
In May 2001, LaNeve was named general manager of Cadillac, returning to GM and Cadillac, where he began his career, following a stint as president and chief executive officer at Volvo Cars of North America, Inc. (VCNA). He left GM in 1997 to become vice president of marketing at VCNA. Prior to leaving GM, he was brand manager for the Pontiac Bonneville and held several sales and marketing positions at Cadillac between 1981 and 1995.
During LaNeve's tenure as general manager, Cadillac committed to a new design direction, launched eight new vehicles including the popular XLR luxury roadster, and introduced a successful ad campaign featuring the music of Led Zeppelin. In his first full year heading the division, Cadillac sales rose 16 percent and, in 2003, reached their highest level in 13 years; in July 2004, the division achieved its best monthly sales since 1990. LaNeve's success with the Cadillac brand was recognized and rewarded in 2003 when he was named "Grand Marketer of the Year" by Brandweek magazine.
He was singled out as one of Ad Age magazine's "Power Players" of the year in 2006.
LaNeve is a native of Pennsylvania; he was born March 8, 1959. He holds a bachelor's degree in business communications from the University of Virginia, where he was an Academic All-American football player. He is heavily involved in groups supporting children with autism and other developmental disabilities, and was named to the Board of Directors of Autism Speaks in 2007.
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